1. Introduction

Your privacy is extremely important to us at One Kings Lane. This Privacy Policy explains what personal data we collect from you, how we collect and process it, who we share it with, and what rights you have over your personal data.

Please read carefully to understand why data is collected and how we use it to provide, analyze, improve, and promote our Services. By accessing or using One Kings Lane, registering for an account, purchasing products, browsing the website, downloading/accessing any content, subscribing to marketing emails or notifications, or otherwise providing personal information to us, you consent to collection, processing, sharing and storage of your data as outlined in this Privacy Policy.

2. Who We Are

One Kings Lane LLC (“One Kings Lane,” “we,” “us,” or “our”) operates www.kuatbikeracks.com and related domains, mobile sites/applications, and other online products and services (collectively “Services” or “One Kings Lane”). We are the data controller regarding your personal data collected through the Services, meaning we determine means and purposes of processing the data.

Our U.S. headquarters is located at 10 Hudson Yards, New York, NY 10001. We also have offices in Austin, TX and San Francisco, CA. If you have questions about data collection, processing or usage under this Privacy Policy, you can contact us at privacy@kuatbikeracks.com.

3. Data We Collect

We collect different types of personal and non-personal data from or about you in a variety of ways:

Account Registration: We collect your name, email address, physical address, phone number and password when you register for an account to make purchases, save payment info, view order history, save items to Ideabooks and Lists, write product reviews, participate in sales events, etc.

Purchases: We collect all data necessary to complete transactions, including your name, billing/shipping addresses, contact info, payment card number, CVV code, and expiration date.

Marketing Activities: If you subscribe to our marketing emails, catalog mailings, SMS messages, or browser push notifications, we collect data to identify you as a subscriber, customize content, analyze open/click rates, and ensure you have opted-in to receive communications.

Surveys & Contests: For surveys, sweepstakes, giveaways, or promotions, we collect your name, contact info, date of birth, purchase history, and any other info needed for the specific activity such as your product preferences, reviews, survey responses, contest entries, photos or posts.

Website Browsing & Device Data: As you navigate and interact with our Services, we automatically collect data regarding page visits, clicks, scrolling, browsing habits, search queries, internet protocol (IP) address, device ID, device type, operating system/version, viewport size, referral URLs, etc. We use log files, web beacons, cookies, tracking pixels and similar tech to gather this data.

Customer Service: We collect any data you submit in requests to our Customer Experience team such as order issues, product questions, return requests, etc., including docs uploaded as attachments via chat/calls. Calls may be recorded.

Employment Applications: From job applicants, we collect data listed or uploaded onto employment application forms, such as name, contact info, education history, work history, CV, social media handles, etc.

Business Partners: From vendors, contractors, affiliates and other business partners who provide products, services and content for One Kings Lane, we collect various personal data per contractual agreements to manage the partnerships. Data we share back is also covered by agreements.

Offline Interactions: We collect your data when you communicate with us offline, for example by phone, fax, mail/packages, or in-person visits to stores, pop-ups, photo shoots, external events or our offices.

Social Media: If you interact with our profiles, pages, posts or other branded social content on Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube or other platforms, we collect data from your social media activity.

4. How We Use Data

Purposes for collecting and processing various types of personal data include:

Fulfilling Orders & Transactions

Managing Your Account

Personalizing User Experience

Marketing Communications

Customer Service

Content Development

Site Administration

Corporate Operations

Legal Obligations

5. Legal Basis for Collection

Our legal grounds for processing your personal data under EU and UK data protection laws are based on one of the following:

Contract Performance: Where processing is necessary to take steps at your request prior to entering into a contract with us (e.g. when you place items in a shopping cart) or to perform contractual obligations between you and One Kings Lane (e.g. registering an account, handling purchases and orders, providing customer service related to orders)

Legitimate Business Interests: Where processing enables us to provide, secure, improve, customize, analyze, promote, and market our Services based on our balanced assessment of mutual interests (yours and ours). Examples include showing you product suggestions you may be interested in based on past views and developing new tools and offerings that we reasonably expect users to benefit from.

Legal Compliance: Where processing is necessary for us to comply with legal obligations, assist law enforcement, enforce agreements or policies, or exercise or defend legal claims. Examples include customs declarations for international shipments and disclosures compelled by legal process.

Consent: Where you have expressly consented to processing not already covered by the above grounds, such as optional promotional email subscriptions. Consent can be withdrawn anytime.

6. Retention Policy

We retain your personal information for the period of time required to fulfill purposes outlined in this Privacy Policy, unless a longer retention period is legally permitted or required. Criteria used to determine retention periods include:

7. Third Party Data Access & Sharing

Service Providers: We employ various third-party companies to help us provide, analyze and improve the Services. Examples include payment processors, shipping carriers, logistics/warehouse partners, email deployment vendors, data hygiene services, fraud detection, marketing platforms, product review managers, website analytics, etc. They only receive the minimum data needed to perform contracted services.

Corporate Affiliates: We may share your data with current or future affiliated brands, subsidiaries and joint ventures if we believe you may be interested in their products or services. All entities adhere to practices at least as stringent as this Privacy Policy.

Business Transfers: If we are involved in a reorganization, merger, acquisition, bankruptcy, dissolution, transaction or proceeding, your data may be part of the transferred assets.

Legal Disclosure: We may disclose your data if reasonably necessary: (i) to comply with laws, subpoenas, warrants, audits or court orders; (ii) enforce our policies/agreements or property rights; (iii) collect amounts owed; (iv) assist with audits or comply with financial reporting obligations; (v) report suspected illegal activity or threats to personal safety or public security; (vi) investigate copyright or trademark violations; or (vii) prevent imminent physical harm.

Business Development: As we develop products, services, partnerships and pursuits to benefit our users, we may share aggregate non-identifiable data with various business entities. We do not share your individual data except with your separate consent if required by law. Partners adhere to privacy practices no less stringent than our own.

8. Online Advertising and Social Media

Interest-Based Ads: When you visit our site or apps, third party ad partners like Google or Meta may show you ads based on your interests and inferred demographics. If you wish to opt-out from interest-based advertising, consult the Network Advertising Initiative or Digital Advertising Alliance.

Facebook Pixel: We utilize the Meta Pixel analytics tool to gain insights from site traffic coming from Facebook and to create Custom Audiences. For info on how Meta uses data from partners like us and to opt-out of their data collection, consult the Facebook Data Policy and Facebook Cookie Policy.

Social Media Features: Our Services may include social sharing features and social media widgets (Like and Share buttons) to enable interactions with your friends and followers on social networks. These companies may log certain activity, but we do not share your data with them. Consult the privacy policies of Twitter, Instagram, Facebook, Pinterest, YouTube, TikTok and other social networks regarding their privacy practices related to interactions, widgets and advertising on third party websites/apps.

9. Data Subject Rights

As a user of One Kings Lane, you have certain individual rights under GDPR (EU General Data Protection Regulation), CCPA (California Consumer Privacy Act), and other privacy laws with respect to your personal information. These include rights to:

To inquire or submit a request about individual rights pertaining to personal data in One Kings Lane’s custody, please contact our Privacy Team at privacy@kuatbikeracks.com or send written communication to:

One Kings Lane LLC
Attn: Privacy Team 10 Hudson Yards
New York, NY 10001

For inquiries related to California, please reference “California Privacy Rights” in your request. We will confirm receipt within 10 days and provide information about how we will process the request within 45 days pursuant to CCPA requirements.

Verification to ensure request authenticity may be required prior to disclosure of any record contents. Maintaining user privacy and security is extremely important to us. Permitted charges and limitations may apply.

10. Site Security & Privacy Shields

We utilize appropriate physical, administrative, and technological safeguards to help prevent unauthorized access, disclosure, or use of your data. This includes encryption of sensitive financial data, regular system monitoring, vulnerability testing, and PCI DSS compliance certification.

While no online service has perfect security, we regularly adapt to new threats to strive for continual security improvements. We restrict access to your data on a least privilege access policy by employees and third parties. Despite best efforts, we cannot guarantee our safeguards will prevent every data breach, cyber incident, or unauthorized access scenario.

To show our commitment to handling consumer data according to rigorous standards, we proudly carry the seals of the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the U.S. Department of Commerce. We adhere to the Privacy Shield Principles with respect to personal data transferred from those jurisdictions. If we make a statement that we are Privacy Shield compliant, the Privacy Shield provisions prevail over any conflicting clause in this Privacy Policy.

11. International Data Transfers

One Kings Lane has global operations serving an international customer base. Consumer personal information may be accessed by us or transferred for processing globally by us, our partners or service providers based on legally permitted grounds and legitimate business needs. We utilize standard contract clauses, adequacy decisions, Privacy Shield certification, and other approved transfer mechanisms for cross-border data transfers.

12. Third Party Links & Services

Please be aware our Services may link to or otherwise enable connections or access to third party sites/services over which we do not have privacy or security oversight such as Facebook, Twitter, Google Maps/Places, payment gateways, carrier shipping tracking tools, etc. We encourage you to review the privacy policies of each site and service you access. Their policies will govern use, access, protection and disclosure of your data once transferred. We are not responsible for the policies or practices of such third parties.

13. Changes & Updates

We may update this Privacy Policy as needed to reflect changes in data processing practices or details on what information we collect. We will post an updated version on our website along with its effective date. Please check back periodically for the latest on our privacy practices. Continued use of the Services constitutes acceptance of the revised policy contents.

For significant material changes or, where required by law, we may elect to notify you via email or your account inbox. Updated policies supersede all prior Privacy Policy versions between us for protection of personally identifiable information collected under each version.

This policy was last updated on December 5, 2023.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or have an inquiry about the privacy practices of One Kings Lane, please email us at privacy@kuatbikeracks.com or send written communication to:

One Kings Lane LLC
Attn: Privacy Team 10 Hudson Yards
New York, NY 10001